Viji began with The Max Foundation in 2001 by leading the administration of Glivec International Patient Assistance Program in India. Today, in addition to GIPAP, she has a key role in the management of the local Novartis Oncology Access Program. During the last 15 years, alongside these access programs, she has developed the Friends of Max patient support group, which began in Mumbai and now has 15 local chapters throughout India with over 250 core group volunteer leaders representing more than 18,000 members.
She is also one of the executive committee members of the Marrow Donor Registry India and the Terry Fox India Committee. She is a trustee of the Being Human The Salman Khan Foundation as well as the Friends of Max Charitable Trust.
Viji lives in Mumbai with her husband and travels regularly to see her family spread across the globe.