Aarti Sheth Cooper



Aarti Sheth Cooper is the Founder of The Idea Studio, a content writing agency and customer experience consultancy with a passion for customer-centric solutions.


The Idea Studio was started with Cooper’s belief that brand communication and customer experience go hand-in-hand, and that studying, articulating and harnessing customer insights can achieve phenomenal results for a brand, no matter how large or small.


For over 12 years, Cooper has worked with customer service of luxury products, servicing individuals and institutional customers like WalMart, JC Penny, Signet Group and BlueNile.com. Her interactions over this time have enabled her to amass a wealth of insights into customer experiences and brand communications, both internationally and domestically.

An incessant traveller, avid reader and enthusiastic writer, Cooper loves captivating stories and has been writing content (both online and in-print) for a host of interesting brands, publications and organizations. They include hospitality companies like Indian Hotels Company Limited (Taj Group); FMCG brands like Dr. Vaidya’s- New Age Ayurveda (India’s #1 Ayurveda brand online); lifestyle and travel publications; and many others in the apparel, food & beverage, start-up and luxury real estate space.

Displaying stories 1-2 of 2 in total
Jacob Lund / Shutterstock
New Normal//

The Glorification of Burnout

by Aarti Sheth Cooper
What makes brands stand out today? It is all about customer experience. Photo by Max Bender/ Unsplash
New Normal//

5 Ways Customer Experience is Changing Now

by Aarti Sheth Cooper